Suzuki club started last year and as an idea to strengthen our relationship with our customers and show them loyalty, both to and for the Suzuki brand.
 

Through several meetings with customers, we found a lot of key areas that are positive and negative.
Then we came up with an idea of creating a club, called Emirates Suzuki Club. We addressed the negative points and enriched the Suzuki brand name in the riders community by high-lighting the positive ones and working to improve through the club.

Ride safe have fun

We wanted to deliver a message with many points through the slogan:

• Image: To create our own safety image which makes  every rider feel confident and SAFE to ride with Suzuki.
• Initiative: To be the first club in UAE to promote safety in a slogan and work on it by trying to encourage everyone to ride through safe practices. This element of riding is missed here in UAE.